Why The World Is Obsessed With Midcentury Modern Design

July 14, 2015 5 min read 0 Comments

What is it about midcentury modern design that has so many of us in a decorating tizzy? In this digital age of innovation and technology, why are we scouring flea markets, antiques stores and the Internet in search of pieces that were designed 50 to 60 years ago?

Eames, Noguchi, Nelson — these designers' pieces are dominating our living rooms. I mean, my dad was 7 years old when the Eames Lounge Chair came out. And now one of the most gracious compliments we could ever hope to receive is, “I could totally see Don Draper kicking back on your sofa!” “Really? Thankyou!”

There are countless stores and websites devoted specifically to midcentury modern tastes. Everyone knows someone with a story about an unbelievable find on Craigslist or eBay. Believe it or not, baby boomers should get much of the credit for the recent decorating frenzy. Andrea Hsu wrote this for National Public Radio: "After World War II, home ownership surged. People who bought homes in the 1950s and '60s would now be in their 70s and 80s. Many no longer want or need houses full of furniture."

This has caused a flood in the market of midcentury modern furnishings. With so much inventory being available, everyone from the nostalgic children of those boomers to their twentysomething grandkids is adopting the style. But there are also psychological reasons for the popularity — and you can partly thank Apple for them.

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